How to Add Text to a Video for TikTok and Reels (Free)
Add a short hook line in the top middle or lower third of a vertical video, in big bold letters with a strong outline. Keep it under 10 words and make sure it sits inside the safe area.
Why text matters
Many people watch with the sound off, and the first line of text tells them what the video is about before they decide to swipe. A good hook line can be the difference between a skip and a full watch.
Where to place it
Keep text inside the safe area. On TikTok, Reels and Shorts the interface covers the bottom of the screen and the right edge. The top middle and the lower third are the safest places for a hook or caption.
Make it readable
Use big bold letters with a dark outline or a solid box behind them. White with a black outline works on almost any footage. Lemon text pops on dark clips. Keep it under about 10 words so it can be read in two seconds.
How to add it in ClipCut
1. Open the Video Cutter and drop in your video.
2. Pick TikTok, Shorts or Reels to export vertical.
3. Type your line in the Text section, then choose Top, Middle or Bottom and a style.
4. You see the text on the preview, so you know exactly how it will look.
5. Export and download.
Make it now
Cut, crop and export your clip free in your browser. No upload, no watermark.
Open the Video Cutter →