Best Video Length for TikTok, Reels and Shorts in 2026
Aim for 15 to 35 seconds on TikTok, 8 to 20 seconds on Reels and under 60 seconds on Shorts. Shorter wins when it keeps people to the end, longer only works if every second earns its place.
The short answer
There is no single perfect length, but there are reliable ranges. TikTok rewards completion, so 15 to 35 seconds is a good target. Instagram Reels favor replays and shares, so 8 to 20 second loops tend to win. YouTube Shorts can run up to 3 minutes, but under 60 seconds usually holds attention best.
Completion beats length
The platforms care how much of your video people watch. A 12 second video watched to the end beats a 40 second video abandoned halfway. When in doubt, cut it shorter.
How to trim to length
Open the Video Trimmer, set the start and end on the slider and check the Length readout. If your clip is longer than your target, remove the slow opening and any section that repeats a point you already made.
When longer is fine
Tutorials, stories and storytelling edits can run longer if the pace stays high. Add a new visual or a new beat every few seconds so there is always a reason to keep watching.
Make it now
Cut, crop and export your clip free in your browser. No upload, no watermark.
Open the Video Trimmer →